Lead Management Software, Hardware, Services and Research Papers

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Lead Management

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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline

by Genius.com

October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

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Content Mapped to Buying Stages Powers Nurturing Results

by Genius.com

October 07, 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.

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Creating Sales Opportunities with Lead Scoring

by Genius.com

October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

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The Science and Art of Selling

by Genius.com

October 07, 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.

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Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results

by Genius.com

October 07, 2009 - (Free Research) Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.

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Customer Relationship Management: The Winning Strategy in a Challenging Economy

by Microsoft

April 08, 2009 - (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve.

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CRM and Social Networking: Engaging the Social Customer

by Microsoft

June 09, 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.

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B2B Lead Gen: Marketing ROI Performance & Evaluation Study

by Citrix Online

December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

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9 Management Practices for Exceptional Webinars

by Citrix Online

August 19, 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.

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Driving your Channel Business in High Tech Industries

by SAP America Inc

August 07, 2009 - (Free Research) As global competition intensifies and customer-centric business strategies evolve, high-tech companies must rethink their channel strategy and how they want to engage with partners to successfully market, sell, and provide service to end customers.

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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

by TIBCO Spotfire Division

October 05, 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

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CRM Your Salespeople Will Love

by Oracle Corporation

September 2007 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.

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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales

by Oracle Corporation

September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

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Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

by TIBCO Spotfire Division

September 2009 - (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

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Brand Management - Leveraging the Power of Integrated Marketing

by SAP America Inc

February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.

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